It's official. I've scored a ticket to the sold out Blogher conference in Chicago next week. I would guess that 98% of you reading this are wondering what the hell Blogher is and why this matters to you. Well let me tell you, it likely doesn't matter to you, but it matters to me.
Blogher is a yearly conference that brings together Women bloggers from across the country (a huge percentage of them are Mom bloggers like myself). They have sessions like how to make money from your blog, green blogging and how to grow your audience. But that's not what it's about. For most bloggers this conference is all about the parties and connecting with other bloggers you've met through this thing we call the internet. I've gotten to know quite a few Canadian Mom bloggers who will also be attending and I'm looking forward to meet them in person.
There are hundreds of brands who will be represented at the conference...like Tide, Greenworks, Chevrolet. The brands are there to get their product in the hands of Mom bloggers - with the hope that we'll come home and write about their new cleaning product or new car. There will be celebrities. oh, did I mention there will be parties??
Apparently there's lots to know about attending blogher, I've been doing my homework and found a couple "newbie guides" along with lots of online discussions about what people are wearing etc. You'd actually be surprised by how much talk about what people will be wearing there is. I don't think there are too many conferences that have that kind of dialogue around this issue. In many cases bloggers are sponsored by companies to wear or use their product while at the conference. I am not one of those bloggers. However if someone wants to send me some money for the new 7FAM jeans I just bought to wear....feel free. I will be sure to let everyone at the conference know that you paid for my jeans :)